Smart Spending Marketing (“we,” “us,” “our”) is committed to protecting the privacy and personal data of our clients, website visitors, and other individuals (“you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in compliance with the EU’s General Data Protection Regulation (GDPR).
Data Controller
Smart Spending Marketing
Grosvenor House, 11 St. Pauls Square, Birmingham, B3 1RB, United Kingdom
Personal Information: name, email address, job title, organization, location (if provided), and any other information you provide via contact forms, sign-ups, quizzes, or direct communications.
Usage and Technical Data: IP address, browser type, device, operating system, pages visited, time and date of visit, referral URLs, quiz interactions, and form submission data.
Cookies and Tracking Technologies: We may use cookies and similar tools for essential site operations, preferences, analytics, and marketing. (Refer to our Cookie Policy for details.)
Legal Bases for Processing
We process your personal data based on the following legal grounds:
Consent: When you explicitly opt in (e.g., signing up for updates or participating in a quiz).
Contractual Necessity: To fulfill a service agreement (e.g., providing design or marketing services).
Legitimate Interests: For website analytics, improving our services, marketing communications (where not overridden by your rights).
Legal Obligation: To comply with statutory and regulatory requirements.
Purposes of Processing
We use your data to:
Respond to inquiries, requests, and provide our services (e.g., quizzes, consultations, design projects).
Send newsletters, updates, or marketing messages (if consented).
Improve our website, services, and client experience.
Conduct analytics and manage site usage.
Comply with legal and regulatory obligations.
Data Sharing
We may share your data with:
Service Providers: such as hosting platforms, email service providers, or analytics tools, who process data on our behalf under confidentiality agreements.
Legal Authorities: if required by law or to protect our rights or the safety of others.
Business Transfers: in case of reorganization, merger, acquisition—or similar event, but only for legitimate purposes and with appropriate data protection assurances.
International Transfers
Should we transfer your data outside the UK/EU, we will ensure compliance through appropriate safeguards such as Standard Contractual Clauses approved by the EU to maintain GDPR-level protection.
Data Retention
We retain personal data only as long as necessary for the purposes outlined—for example, to deliver services, satisfy legal obligations (e.g., financial or tax requirements), or until you request deletion or withdraw consent. Retention periods will vary by data type and your interactions with us.
Your Rights Under GDPR
You have the right to:
Request access to your personal data.
Ask for correction of inaccurate or incomplete data.
Request deletion (“right to be forgotten”).
Restrict or object to processing.
Receive your data in a structured, portable format.
Withdraw your consent at any time (without affecting prior lawful processing).
Lodge a complaint with a supervisory authority if you believe your data is processed unlawfully.
We implement strict technical and organizational measures, such as encryption, secure storage, access controls, and staff training to protect against unauthorized access, disclosure, alteration, or destruction of personal data.
Minors
Our services and website are not aimed at children under 16. We do not knowingly collect data from minors. If we learn we’ve done so, we will delete it promptly.
Third-Party Links
Our website may include links to third-party sites (e.g., social media platforms, tools). We are not responsible for their privacy practices. Please review their respective policies.
Changes to This Policy
We may update this Privacy Policy periodically. When changes are significant, we’ll notify you via email or prominent notice on the site.
Contact Us
For questions, requests, or concerns regarding your privacy or this policy, please contact:
