Cookie Policy 

1. What Are Cookies

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit our website. They help us make the website work properly, improve your browsing experience, and provide insights into how the site is used. 

2. Types of Cookies We Use 

We use the following categories of cookies: 

Strictly Necessary Cookies 

Essential for the website to function. 

Examples: remembering cookie consent preferences, enabling secure login, protecting against fraud. 

These cannot be switched off.

Performance & Analytics Cookies 

Collect information about how visitors use our site (e.g., which pages are visited most). 

Help us improve website performance and user experience. 

Example: Google Analytics. 

Functional Cookies 

Enable enhanced functionality and personalization (e.g., remembering preferences or quiz progress). 

May be set by us or third-party providers whose services we use. 

Targeting/Advertising Cookies 

Used to deliver relevant ads and measure the effectiveness of campaigns. 

May be set through our site by advertising partners (e.g., LinkedIn, Facebook Pixel, Google Ads).

3. Cookies We Use 

Examples include: 

Google Analytics: to understand visitor behavior and improve performance.

LinkedIn Insight Tag: to measure ad performance and audience insights.

Facebook Pixel: to track conversions and optimize ad campaigns. 

HubSpot/Mailchimp cookies: to manage forms, quizzes, and email automation (if applicable). 

4. Managing Cookies 

When you first visit our website, you will see a cookie banner allowing you to accept or reject non-essential cookies.

You can change your cookie preferences at any time via our [Cookie Settings]. 

You can also manage cookies in your browser settings:

Chrome  

Firefox 

Safari 

Edge 

Note: Disabling cookies may affect the functionality and experience of our website. 

5. Data Sharing 

Some cookies may share data with third-party platforms (e.g., Google, Meta, LinkedIn) for analytics and advertising purposes. Data transfers outside the UK/EU are safeguarded using GDPR-approved mechanisms (e.g., Standard Contractual Clauses). 

6. Retention 

Cookies remain on your device for different periods: 

7. Updates to This Policy 

We may update this Cookie Policy from time to time. Updates will be published on this page with a new “Updated Date.” 

8. Contact Us

If you have questions about our Cookie Policy, please contact: 

Email: [email protected] 

Address: Grosvenor House, 11 St. Pauls Square, Birmingham, B3 1RB, UK