Author: Alex Brown

Skip the overwhelm. In 5 hours, define your values, audience, and story: 8 steps to a personal brand that wins opportunities and grows with you.

Build a personal brand without burnout. Learn how authenticity, balance, and strategy create trust, credibility, and lasting influence.

Discover the three essential B2B lead funnels: Welcome, Nurture, and Onboarding, that can transform your startup’s lead management. Learn how to set them up, avoid common mistakes, and see real results from businesses like yours.

For many startup founders, deciding when to adopt a CRM is a confusing step. Too early, and it’s overkill. Too late, and you’re bleeding leads and losing growth opportunities. Let’s unpack the role of a CRM in early-stage startups, explain what really needs to be in place first

This article explores the importance of personal branding for academics, emphasizing that a strong professional identity goes beyond a traditional CV. It highlights how online presence, thought leadership, authenticity, and visual consistency contribute to reputation and influence.

In industries like healthcare and academia, where credibility and clarity are crucial, outdated branding can damage trust and reduce engagement. Learn what are the common signs of outdated design, the risks of ignoring modern branding principles, and actionable ways to fix them

In today’s fast-evolving digital landscape, your website must do more than look good it must perform. This article explores six strategic reasons why a website redesign isn’t just cosmetic, but a critical move for brand relevance, lead generation, and business growth.