Resources
Blogs and Articles for purpose-driven companies to make most of their branding, and marketing.
Do you have any resources or news you’d like to share? Or anything you’d like to see?
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Personal Brand Foundation: 5-Hour Intensive Workshop for Solo Founders
Skip the overwhelm. In 5 hours, define your values, audience, and story: 8 steps to a personal brand that wins opportunities and grows with you.
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Authenticity vs. Overwhelm: How to Build a Personal Brand Without Losing Yourself
Build a personal brand without burnout. Learn how authenticity, balance, and strategy create trust, credibility, and lasting influence.
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B2B Sales Funnels that increases sales while cutting time
Discover the three essential B2B lead funnels: Welcome, Nurture, and Onboarding, that can transform your startup’s lead management. Learn how to set them up, avoid common mistakes, and see real results from businesses like yours.
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Do You Really Need a CRM in the Early Stages? Here’s the Truth
For many startup founders, deciding when to adopt a CRM is a confusing step. Too early, and it’s overkill. Too late, and you’re bleeding leads and losing growth opportunities. Let’s unpack the role of a CRM in early-stage startups, explain what really needs to be in place first
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Personal Branding for Academics: More than Just a CV
This article explores the importance of personal branding for academics, emphasizing that a strong professional identity goes beyond a traditional CV. It highlights how online presence, thought leadership, authenticity, and visual consistency contribute to reputation and influence.
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Why Your Brand Comes Across as Outdated (And How to Fix It)
In industries like healthcare and academia, where credibility and clarity are crucial, outdated branding can damage trust and reduce engagement. Learn what are the common signs of outdated design, the risks of ignoring modern branding principles, and actionable ways to fix them
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6 Strategic Reasons You Should Redesign Your Website in 2025
In today’s fast-evolving digital landscape, your website must do more than look good it must perform. This article explores six strategic reasons why a website redesign isn’t just cosmetic, but a critical move for brand relevance, lead generation, and business growth.
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Racing to the top of Google – Your guide to a GEO optimized website
The race to Google’s top result is determined by how optimized your website content is to gain visibility within AI-driven search engines and generative AI models.
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How Good Branding Impacts CICs
Good Branding provides a strategic roadmap for CICs to create a strong reputation, attract funding and maximize their social impact.
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